Sony FE 24-70mm F2.8 GM

Sony FE 24-70mm F2.8 GM

The Sony FE 24-70mm F2.8 GM is a pro-grade standard zoom lens made for Sony E-mount full-frame cameras. It combines constant f/2.8 brightness through the zoom range with advanced G Master optics, including XA, ED, and Super ED elements. With fast, quiet autofocus, professional manual controls, and robust weather-resistant construction, it brings crisp resolution, natural color, and smooth background blur to every project. This lens is a top pick at Unicorn Films for everything from portraits and events to travel, commercial storytelling, and video shoots.
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About This Product

Unlock creative freedom with the Sony FE 24-70mm F2.8 GM, the flagship zoom trusted by creators and production teams at Unicorn Films. With this versatile lens, you cover everything from wide landscape vistas to tight portraits and detailed event moments without ever needing to switch glass. It is designed for reliability, high performance, and consistent results, all in a compact design that fits into any agile workflow.

  • Wide to Telephoto Freedom: Stretch your creativity from dramatic wide settings at 24mm to flattering short-telephoto at 70mm. The 24-70mm range is ideal for dynamic runs on set, single-take events, and on-the-go documentary shoots. This flexibility lets Unicorn Films teams respond fast to a changing scene or story.
  • Constant f/2.8 Aperture: Bright, crisp, and clear at every focal length, f/2.8 keeps exposure steady and depth control in your hands. Enjoy smooth subject separation and beautiful bokeh for cinematic portraits or nighttime scenes, a staple in the Unicorn Films look.
  • G Master Optical Design: Built with advanced elements, including XA (extreme aspherical), ED, and Super ED glass, the optical formula minimizes aberrations, suppresses flare, and keeps images sharp with natural color, even under tough lighting. Every detail is rendered with precision, making your visuals stand out for any client.
  • Professional Autofocus Speed and Silence: The Direct Drive SSM (Super Sonicwave Motor) focus system is rapid and whisper-quiet, giving you reliable precision whether shooting stills or recording video. Essential for corporate shoots, weddings, and documentary subjects where disturbance is not an option.
  • Artistic Bokeh: The 9-blade circular diaphragm creates soft, rounded background blur, isolating subjects with a professional, cinematic touch. This is how Unicorn Films elevates portraits, interviews, and product visuals for broadcast or branding.
  • Rugged and Weather Ready: Sealed against dust and moisture, with a tough exterior build and a fluorine-coated front element, the lens is ready for travel, outdoor shoots, and the demands of fast-moving productions.
  • Pro-Level Controls: Experience practical features like a dedicated AF/MF switch, customizable focus hold button, and zoom lock for stable transport. The 82mm front filter thread takes all standard creative filters, making the lens at home in both studio and on-location settings.
  • Optimized for Video: Focus breathing is minimized, controls are responsive, and movement is precise, helping you achieve smooth focus transitions and reliable framing every time. It is a staple for professional video editors and shooters at Unicorn Films, supporting a wide range of gear setups.
  • Practical Handling for Every Shoot: At 886g, the lens is balanced for handheld use and steady enough for gimbals or tripods. Carry less, do more, and trust your lens to handle full production days from sunrise to midnight.
  • Trusted Choice of Unicorn Films: The Sony FE 24-70mm F2.8 GM remains a vital part of the Unicorn Films rental and production inventory. Its impeccable performance, durability, and flexibility make it a must-have lens for anyone wanting reliable, premium output across photography and video.

Equip yourself with the Sony FE 24-70mm F2.8 GM from Unicorn Films and explore the full creative spectrum. One lens. Limitless stories. Built for professionals, ready for every shoot.

Product Features

FeatureDescriptionBenefit
24-70mm Zoom RangeWide to short telephoto focal coverage in one lensGreat for events, portraits, landscapes, and commercial work
Constant f/2.8 Maximum ApertureBright aperture at every zoom positionLow-light performance and creative control over blur
G Master Optical Engineering18 elements, 13 groups, includes XA, ED, and Super EDHigh detail, low aberration, and vibrant color
Direct Drive SSM AutofocusFast, smooth, and extremely quiet motorTracks fast action, silent for video or event capture
9-Blade Circular DiaphragmRounded design for smooth, artistic bokehCinematic backgrounds and portrait style
Weather Resistant ConstructionSealed against dust and moisture, durable chassisWorks confidently outdoors and in unpredictable weather
Minimum Focus Distance0.38 meters allows semi-macro close-up compositionMore creative angles and detail shots with ease
Filter Thread SizeAccepts standard 82mm filtersSupports ND, polarizer, and effect filters for creative needs
Portable BuildWeighs 886g, balanced for day-long productionEasy for both handheld shoots and rig mounting
Professional ControlsAF/MF switch, focus hold, zoom lock, and included hoodTime-saving, intuitive, and ready for any setup

Frequently asked questions

Is the Sony FE 24-70mm F2.8 GM compatible with all Sony cameras?

Yes, it mounts on E-mount full-frame and also works with APS-C bodies, giving a 36-105mm equivalent on smaller sensors.

No, but it works very well with Sony cameras that have in-body stabilization, which delivers steady shots for both video and photo use.

It uses advanced glass and aspherical elements to keep images sharp and colors natural. The design minimizes distortion and brings out high resolving power, even with modern high-res sensors.

Absolutely. It has quick, silent autofocus, minimized focus breathing, and manual override features, making it suitable for professional filmmaking at Unicorn Films.

Yes, it supports 82mm filters, so you can use ND, polarizing, and creative effect filters with ease.

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